Tubular motor specialist
Alpha Tubular Motors in Georgia.
A tubular motor brand commonly specified into motorized roller and cellular shade configurations. We install Alpha when the shade fabricator standardizes on it for the specific project line.
About Alpha Tubular Motors
The motor brand specified inside the shade itself.
Alpha Tubular Motors manufactures tubular motor systems for motorized roller shades, cellular shades, and Roman shade applications. The brand is one of the motor families that shade fabricators source into their motorized product lines, alongside Somfy and other tubular motor specialists. For Greater Atlanta motorized shade installs, the motor inside the headrail is often Alpha when the specific shade fabricator standardizes on it for that product line, even though the shade itself carries the fabricator's badge.
We install Alpha-motorized shades when the fabricator the project specs has configured Alpha into the motorized product family. That includes select cellular shade lines, certain roller shade configurations, and value-tier motorized installs where the broader smart-home integration ecosystem of Somfy is more capability than the project needs. The motor itself is a commodity from a homeowner's perspective in many cases; what matters is that the motor runs quietly, holds calibration, integrates with the homeowner's remote or wall control, and carries a warranty that covers the realistic lifetime of the install.
This page covers how Alpha fits into our motorized shade installs in Georgia, how to choose between Alpha and Somfy when both options are available, and the warranty terms in plain language. For motorized shade pricing context, see our motorized shades cost guide.
Where Alpha fits in motorized installs
Four use cases where we install Alpha in Georgia.
Value-tier motorized cellular shades
When the project specs a value-tier cellular shade line (Comfortex Symphony, Bali cellular) that comes configured with Alpha motors, we install Alpha. The cost advantage versus stepping up to a Somfy-motorized configuration is meaningful on whole-house motorized cellular projects across Greater Atlanta.
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Standard roller shade motorization
Many value-tier and mid-tier roller shade lines come standardized on Alpha motors. For projects where the roller shade specification is straightforward, the homeowner's smart home integration need is simple, and the budget calls for value-tier motorization, Alpha is a competent and cost-effective choice.
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Roman shade motorization
Select Roman shade product lines configure Alpha motors for the lift mechanism. The Roman shade construction places different demands on the motor than roller or cellular (lift weight distribution, hem balance) and Alpha motors handle the Roman lift profile within their torque rating.
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Projection screen and exterior applications
Alpha also manufactures motors specified into projection screen and exterior shading product lines, though these applications fall outside our typical interior window treatment scope. We confirm the application fit at consultation when the project includes overlap into projection or exterior shading.
See details →Warranty and Alpha vs Somfy
What the Alpha warranty actually covers.
Motor warranty terms
Alpha Tubular Motors carry industry-standard motor warranty terms, typically 5 years on the motor against manufacturing defects and electrical failure. Specific motor models may carry longer or shorter terms; we confirm the exact warranty at order placement based on the specific motor configured into the shade.
Remote and electronics warranty
Alpha remotes and wall controls carry warranty terms typically running 2 to 3 years. Battery-powered remote handsets carry the same term on the electronics; the batteries themselves are user-replaceable consumables. We register every Alpha-motorized install at completion so the warranty starts on install date.
When to pick Somfy instead
For projects with heavy smart-home integration requirements (Control4, Crestron, deep Apple HomeKit), the Somfy TaHoma ecosystem is the cleaner answer. For value-driven projects with simpler remote-control needs, Alpha through the shade fabricator's standard configuration is frequently the right call. We walk through the trade-off at consultation.
Our workmanship warranty
On top of the Alpha motor warranty, we add our own lifetime workmanship guarantee on every install. That covers post-install programming adjustments, bracket service, and any workmanship-related issue for the life of the original purchaser at the original install address.
Where we install Alpha motors
Across Greater Atlanta.
Questions homeowners ask about Alpha
The honest answers.
Why does the shade brand matter less than the motor brand?
On motorized shade installs, the shade fabric and frame come from the shade fabricator (Comfortex, Horizons, Lotus, or others) while the motor itself is sourced separately from a motor specialist. Alpha Tubular Motors is one of the motor brands shade fabricators spec into their motorized configurations alongside Somfy. The motor brand drives sound level, torque, lead time, smart home compatibility, and warranty, which is why we always ask which motor the fabricator is using before quoting motorization.
How does Alpha compare to Somfy?
Both Alpha and Somfy manufacture tubular motors for interior shade applications. Somfy has the broader smart-home integration ecosystem through the TaHoma hub and works with Alexa, Google Home, Apple HomeKit, Control4, and Crestron. Alpha is commonly specified in cost-driven motorization projects where the smart-home integration requirement is simpler. We confirm which motor your shade fabricator is using before quoting motorized configurations.
What is the Alpha motor warranty?
Alpha Tubular Motors carry industry-standard motor warranty terms, typically 5 years on the motor against manufacturing defects and electrical failure. Remotes and electronics carry shorter terms. We confirm the exact warranty terms at consultation based on the specific Alpha motor configured into the shade. Our own lifetime workmanship warranty covers the install integration regardless of which motor warranty applies.
Can Alpha motors integrate with smart home systems?
Yes, with the appropriate bridge or hub. Alpha motors are commonly available in RF radio configurations that work with their own remote system natively, and many models integrate with broader smart home platforms through compatible bridges. Integration capability varies by the specific motor model, which we confirm at consultation. For projects with heavy smart home integration requirements, we typically default to Somfy for the broader ecosystem support.
Begin here
Let us help you decide between Alpha and Somfy motorization.
Tell us where you live in Georgia, which shades you have in mind, and what smart home platform you run. We will spec the right motor for the project and tell you honestly when the value-tier Alpha is the right call and when stepping up to Somfy is worth it.
No obligation. 50% deposit, balance install day. Industry-standard motor warranty terms on Alpha tubular motors.